LiveStage Pro Used to Create Mission Impossible 2 Full-Screen QuickTime Movie Trailer
Posted on 04-24-00
Web Portals and Movie Studios Broaden Delivery of Rich Media Content
On the Web to Attract Millions of Viewers and New Customers
Canadian Venture Exchange:THW
Phone: 604 685 6525
www.totallyhip.com
e-mail: info@totallyhip.com
Vancouver, BC - April 24, 2000 - Totally Hip Software (CDNX:THW) today announced that the recently released 'Mission Impossible 2' full-screen broadband/DSL
QuickTime movie trailer from Paramount Pictures was created by Apple Computer (AAPL:NASDAQ) in conjunction with Paramount Studios using Totally Hip's LiveStage
Professional QuickTime Authoring Software. The Paramount Pictures and Apple Computer movie trailer sites also allow visitors to select a QuickTime viewing experience
to match their Internet connection from full-screen broadband to dial-up modem speeds
In the past month LiveStage Professional was used in the creation of 3 full screen movie trailers, including New Line Cinema's record breaking release of the
'Lord of the Rings' QuickTime movie trailer that recorded 1.67 million downloads worldwide in one day and over 6.6 million in one week. LiveStage Professional was also
used in the development of 20th Century Fox's extremely popular 'X-Men-The Movie' QuickTime movie trailer released in early April.
"Web portals need to provide members with greater personalization and highly customized Web content that takes advantage of high-speed connections because its in
demand, and this requires the use of specialized content authoring tools by developers," said Randall H. McCallum, CEO & President, Totally Hip. "Major studios and
Web sites are constantly jockeying for the millions of eyeballs on the Internet, and unless they keep providing a constant supply of compelling rich media content
designed for these fast connections they'll lose the interest of viewers. Our LiveStage Professional product provides developers with the features and capabilities needed
to specifically tailor rich media QuickTime content for high-speed connections and this keeps viewers coming back for more."
"All three full screen QuickTime movie trailers released in the past three weeks on Apple's popular QuickTime Movie Trailer site were enabled using LiveStage
Professional," said David Dicaire, COO & General Manager, Totally Hip. "Each time a major Motion Picture Studio or a major Web portal such as Apple Computer
delivers a broadband enabled QuickTime movie trailer on the Web to millions of viewers, it helps to expose the benefits of our tools to a wider customer base of content
developers. The demand for more compelling content requires evolving tool sets and Totally Hip is at the forefront of delivering professional level QuickTime authoring
tools in a timely fashion to meet this developer demand."
In a number of recent analyst research reports, the analysts have stated that they expect high-speed Internet connections, such as those offered by cable modems,
digital subscriber lines (DSL), satellites and wireless technologies, to explode in popularity and availability in the next few years. As a result, many Web sites and
streaming media companies are developing special content for the broadband DSL enabled pipes, such as video movie trailers and audio to attract more customers to
drive revenue. And the reports also state that analysts expect so much content designed for faster connections that they say portals will need to keep broadening their
offerings. To entice users back each week and month.
The Mission Impossible 2 QuickTime movie trailers can be viewed at Apple Computer's Movie Trailer site at:
http://www.apple.com/trailers/
http://www.apple.com/trailers/paramount/mission_impossible_2/
Viewers can also visit Paramount Pictures MI:2 (Mission Impossible 2) movie site to view the movie trailers:
http://www.missionimpossible.com/
About LiveStage Professional
LiveStage Professional - QuickTime Authoring Environment is the leading Internet broadband media creation tool that allows users the ability to create, produce and
deliver interactive QuickTime content. LiveStage Professional gives developers and digital media producers a feature-rich environment to integrate any QuickTime media
types to create engaging interactive rich media content for the Internet, CD-ROM, DVD or anywhere QuickTime plays.
About Totally Hip
Totally Hip Software's mission is to add interactivity to the Web. The company founded in 1995, is a leading developer and marketer of interactive Web development
tools. These include the award-winning LiveStage Professional; LiveStage and WebPainter products that empower users to develop produce and deliver the most
engaging experience on the Web. The Company is traded on the Canadian Venture Exchange (Trading Symbol: THW). (c) 2000 Totally Hip Software Inc.
All rights reserved.
TOTALLY HIP SOFTWARE INC.
Per: "Randall McCallum"
Randall H. McCallum, CEO & President
The Canadian Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of the content of this News Release.
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