Totally Hip Announces HipFlics 1.2 for Mac OS X with MPEG-4 Video and AAC Audio Encoding.

Posted on 03-11-03

www.totallyhip.com
Symbol: THC-TSX Venture Exchange

phone: 604 685 6525 e-mail: investor@totallyhip.com

Vancouver, B.C. – March 11, 2003 – Totally Hip Inc. announces the release of HipFlics 1.2 for Mac OS X with support for MPEG-4 video and AAC audio encoding. With the wide adoption of QuickTime 6 and its support for the industry standard MPEG-4 streaming technology, HipFlics users now have the ability to author ISO compliant MPEG-4 video and AAC audio files. The MPEG-4 encoding capability is in addition to all the other great codecs already available in HipFlics.

Whether youíre new to digital video encoding or already an advanced user or professional, HipFlics offers both functionality and simplicity inside one affordable and easy to use application. Amateurs get a simple interface and ease of use while more advanced users can take advantage of features such as unlimited custom settings for codecs and filters, batch processing, multiple video codec application, custom watermarking, ìliveî previewing, cropping and resizing. With the release of HipFlics 1.2 this process has become even easier, faster and users now have the ability to encode their media assets into the industry standard and non-proprietary MPEG-4 format.

What is truly incredible is that HipFlics 1.2 for Mac OS X in digital download format is now only $49.95 US and $34.95 US for educational customers. HipFlics 1.2 is also available on CD-ROM at an additional cost. Existing registered users are eligible for a free upgrade. For upgrades or information on a Windows version please contact Totally Hip at sales@totallyhip.com.

Some of the new features and enhancements in the HipFlics 1.2 release for Mac OS X are:

• Ability to create MPEG-4 movies in either .mov or .mp4 format
• Faster compression engine
• Expanded codec view
• Support for new QuickTime 6 effects and transitions

HipFlics is the easiest to use compression tool available for consumers and professionals today. Reviewers in both the professional and consumer markets have highly rated HipFlics including being awarded the highest achievable Freakiní Awesome by MacAddict magazine.

For more information visit the Totally Hip website at www.totallyhip.com or e-mail info@totallyhip.com.

Totally Hip’s mission is to develop software, enterprise solutions, and services to effectively produce and deliver convergent media solutions, and to ensure our software products are compatible with and complement established media file formats, platforms, and standards. Totally Hip was founded in 1995 and is an award winning developer of convergent media technologies.

For further information on investor or corporate matters contact 604 685 6525 or email investor@totallyhip.com.

Totally Hip Inc.
Per: "David Dicaire", COO

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