Totally Hip Software Records Income of $0.01 per Share for Year

Posted on 02-20-01

Totally Hip Software Posts Fiscal 2000 Annual Report

Canadian Venture Exchange:THW
Phone: 604 685 6525
www.totallyhip.com
e-mail: info@totallyhip.com

Vancouver, BC - February 20, 2001 - Totally Hip Software announces an income of $0.01 per share for the fiscal year ending September 30, 2000 in posting of the 2000 Annual Report.

Totally Hip Software's fiscal 2000 financial statements show significant improvement in all areas over fiscal 1999 and reflect similar results to those reported during the first three quarters. The income per share for the fiscal year 2000 was $0.01 per share compared to a loss of ($0.05) per share for fiscal 1999. Totally Hip also came close to achieving $1,000,000 in sales, recording a total of $952,000 for the year ending September 30, 2000.

Totally Hip Software achieved improved performance as a result of continued cutting of operating costs and increased sales. The income of $0.01 per share or $178,000 for fiscal 2000 compares to a loss of ($0.05) per share or $707,000 for fiscal 1999. Sales for 2000 showed an increase of 216% and gross profit increased by 237% compared to 1999. Expenses in 2000 decreased by 52% and the cost of goods sold only increased by 26% in comparison to 1999 results. The annual report contains detailed results and comparisons between fiscal 2000 and 1999 as well as the management discussion and will be posted at www.totallyhip.com.

Totally Hip Software develops software primarily for the creation of rich multimedia content for deployment via the web. Totally Hip is recognized as an industry innovator and leader in the areas of broadband, interactive and QuickTime based software development. LiveStage Professional is the leading QuickTime authoring tool currently available. Totally Hip's new products are being targeted towards providing simple digital media preparation, enhancement and processing solutions. These products are designed as feeder or content preparation tools for applications such as LiveStage Professional as well as easy to use standalone consumer programs.

Significant achievements for Totally Hip Software during the year were the receipt of the Apple Design Awards for Most Innovative Technology as well as runner up for Best Adoption Apple Technology and also the Apple MacWorld Best of Show award for its LiveStage Professional product. These awards continue to reinforce Totally Hip's position as one of the foremost QuickTime technology and product development companies in the world.

Throughout the year Totally Hip Software continued to aggressively develop technology and products. Totally Hip launched LiveSlideShow, released an upgrade to LiveStage Professional and substantially completed development work on two new digital media enhancement, compression and processing products named HipFlics for digital video and HipPics for digital pictures.

Additionally Totally Hip Software developed programming techniques to enable it to efficiently port products from the Macintosh to Windows operating systems and economically create cross-platform products. All of Totally Hip's product development efforts at this time can now be cost-effectively developed in a common cross-platform code base.

Totally Hip Software develops cross-platform products (MacOS, OS X, and Windows 98/2000/NT/ME) built upon the QuickTime multimedia architecture. QuickTime is the most powerful multimedia architecture and player that is developed and distributed by Apple Computers, Inc. QuickTime continues to be a leading method of deploying broadband content, highly interactive applications and video for the web.

Totally Hip Software's products are mainly geared towards the creation of highly interactive media, broadband content and easily working with digital media that encompass a user range from professional interactive content creation to consumer digital media tools. Both the broadband and digital media markets are deemed to be in "early" stages of development and present opportunity for growth as these markets mature and expand in conjunction with expanded broadband delivery capability and digital awareness.

Totally Hip Software plans to increase profitability in conjunction with expansion of QuickTime markets, increased general computer and software sales and improved financial, technology and Internet markets. In 2001 Totally Hip will seek increased financial and development resources to enable it to grow and service expanding markets, a larger customer base and potentially increased competition.

Totally Hip Software's mission is give content developers and producers complete creative control by producing software that empowers users to create, produce and deliver the most engaging and interactive experiences on the Web. Totally Hip Software was founded in 1995 and is an award winning developer and marketer of interactive Web development technologies. Totally Hip is traded on the Canadian Venture Exchange (www.cdnx.ca) under the Trading Symbol: THW. (c) 2001 Totally Hip Software Inc. All rights reserved.

TOTALLY HIP SOFTWARE INC.

Per: "David B. Dicaire"
David B. Dicaire, CEO & President


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