Totally Hip Software Announces Support for
MPEG-4 Video and Audio Encoding with HipFlics

Posted on February 12, 2002

Symbol: THC-TSX Venture Exchange ( www.tse-cdnx.com )

Phone: 604 685 6525 e-mail: investor@totallyhip.com

Beverly Hills, California - February 12, 2002 - Totally Hip Software announces support for MPEG-4 video and audio encoding with HipFlics. With the QuickTime 6 adoption of the industry standard MPEG-4 streaming technology, Totally Hip's HipFlics users will be capable of authoring ISO compliant MPEG-4 video and audio streams.

With QuickTime's support of ISO compliant MPEG-4 video and audio streams, content producers everywhere acquire the ability to encode their valuable video and audio assets without locking themselves into using exclusive proprietary codecs. HipFlics, the industry's most user-friendly video compression tool, enables customers of all skill levels to compress their video as ISO compliant MPEG-4 audio and video streams with the upcoming release of QuickTime 6.

"The QuickTime 6 support for ISO compliant MPEG-4 audio and video streams is the announcement that Totally Hip Software and our developers have been waiting years for." said David Gratton, Vice President, Marketing and Sales for Totally Hip Software. "MPEG-4 has been a high priority request from our educational and business customers alike. HipFlics allows all our customers to encode their media assets into industry standard and non- proprietary MPEG-4 streams. It is a reflection of Totally Hip Software's commitment to QuickTime authoring that MPEG-4 encoding is quickly supported in HipFlics without any expensive upgrade being inflicted on our customers."

HipFlics is the easiest to use compression tool available for consumers and professionals today. Reviewers in both the professional and consumer markets have been highly rating HipFlics with the most recent result of being awarded the highest achievable Freakin' Awesome by MacAddict magazine. With support for all of QuickTime's audio and video codecs, it affords unprecedented control over video compression by enabling multiple video codecs to be applied to a single stream. HipFlics is so easy to use and achieve quality results you will think you're an expert.

To learn more about encoding MPEG-4 streams with HipFlics contact Totally Hip Software at: mpeg4@totallyhip.com or sign up for the Totally Hip MPEG-4 talk list on the Totally Hip website.

For more information visit the Totally Hip Software website at www.totallyhip.com, e-mail info@totallyhip.com, or visit the Totally Hip booth at QuickTime Live! and see a demo of HipFlics in action.

Totally Hip Software's mission is to develop software, enterprise solutions, and services to effectively produce and deliver digital media-based solutions as an interactive video format, and to ensure our software products are compatible with and complement established media file formats, platforms, and standards. Totally Hip Software was founded in 1995 and is an award winning developer of interactive Web development technologies.

Totally Hip Software Inc.
Per: "David B. Dicaire"
David B Dicaire, CEO & President

The TSX Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of the content of this News Release.

News Releases | Press Kits